Today, our Redpoint portfolio company, Bluefin Labs
, is announcing its merger with Twitter. When we invested in Bluefin about two and a half years ago, we bought into the vision of matching and measuring social response to TV viewing; and deriving insights into engagement and reactions to ads and programs. A spinout out of the MIT Media Lab, Bluefin uses heavy data science to gain never before available understandings to reactions to TV by matching millions of people’s social postings, such as tweets, to actual programs and ads. By doing so, Bluefin is able to create the world’s largest and first ad hoc, real time focus group.